Experience

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I currently lead Mobility and Retail Partner Marketing for Asurion Canada, reporting directly to the VPGM and serving as a key member of the core decision-making team. As the head of marketing, I drive strategic initiatives to accelerate the growth and profitability of device protection plans with major Canadian mobility partners (Bell, TELUS) and retail partners (Walmart Canada, Costco Wholesale). I also serve as the compliance liaison, collaborating closely with legal teams to manage risks and ensure regulatory compliance and provincial mandates across all marketing materials and processes. 

At Asurion, a global leader in device protection and tech care, I designed and executed omni-channel go-to-market (GTM) strategies that drove growth for both Asurion and our retail partners. Serving as the primary marketing lead for multiple Asurion clients, I led product launches, redesigns, and growth initiatives, focusing on customer acquisition and retention for white-labeled protection plans across physical and digital channels. I led cross-functional teams, including ecommerce, creative, digital, customer experience and analytics, to deliver new products and co-marketing campaigns. 

Recruited to TEMPOE, a subsidiary of CNG Holdings (Check `n Go), I led the growth marketing strategy and execution of multi-channel B2B2C campaigns for key accounts, including Sears Holdings Corp. (Sears, Sears Auto, Sears Hometown and Outlet, Kmart) and Luxottica (Sears Optical). Collaborating with cross-functional teams (risk, finance, IT, legal, creative, sales), I executed 60+ direct mail and 3,500+ email campaigns, generating $52.2M in traceable retail sales resulting in an average of 25.6% YoY increase during my tenure. I managed a $2M annual budget, developed partner marketing plans with revenue forecasts, and drove branding across all customer touchpoints. Additionally, I oversaw TEMPOE’s PACE Rewards program, issuing over $1M in incentives to Sears Hometown and Outlet (SHO) store associates, and managed a $250K trade show budget for SHO's annual convention, securing TEMPOE's first top vendor recognition for exceptional attendee engagement.

Promoted to Director of Marketing, I implemented strategies that generated $4M in revenue growth and created a $6M sales pipeline. I led a team of six, overseeing marketing across all divisions, including General Data Healthcare and General Financial. I drove a 20% expansion in stock label products, launching five new product lines (40+ SKUs) and adding $500K in incremental revenue. Additionally, I played a key role in developing the company’s first-ever eCommerce strategy, launching the General Data Online Store and tailored online storefronts.

At General Data, a labeling, data collection, and traceability company, I led direct marketing for the Industrial Division, driving business growth. In partnership with executive leadership, I developed B2B campaigns that generated a $1.5M sales pipeline. I also implemented the company’s first CRM system, managed lead nurturing and customer communications, and oversaw vendor marketing budgets, co-marketing initiatives, and content creation.

Promoted to Assistant Project Manager within nine months of hire, I transitioned to InnoMark's onsite implementation team at PetSmart headquarters in Phoenix, Arizona. I supported the planning, fulfillment, and financial management of a monthly retail signage kit program for 400+ stores across North America. Working onsite as a vendor, I built strong relationships with key decision-makers, streamlined workflows, and proactively resolved challenges to ensure smooth execution.

I started my career at InnoMark, a visual retail marketing and merchandising company, where I held roles including marketing support lead, office coordinator, and tradeshow manager. I managed a $100k tradeshow budget and led InnoMark's exhibition at the Retail Innovation Expo (formerly GlobalShop), generating numerous sales opportunities.